MAR/04 2008
british telecom @ cebit 2008

agency: pepper
client: british telecom
location: hanover

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On the authority of British Telecommunications the well renowned agency Pepper got in touch with stereolize.
They wanted an interactive product showcase displayed on several connected screens, containing product videos and detailed description of products.
Due to this request stereolize created two interactive presentation installations. One made of nine plasma screens arranged in a cross and a media tower with three plasma screens aligned vertical on each side. For the navigation we designed a intuitive interface with an interactive pop-up menu, that combined usability and smooth handling and made the complex content appear simple.


British Telecom Energy Realtime Ventuz Presentation

British Telecom Energy Realtime Ventuz Presentation

British Telecom Energy Realtime Ventuz Presentation

On the base level all six products were aligned next to each other on the different screens. By simply dragging one of them to the center screen the next level could be accessed. On this level the user was able to navigate through the selected presentation which contained embedded movies, pictures, sound and animated sequences explaining the operation cycles of their services. As each of these presentations contained such a massive amount of data, it was not possible to set them up within one single scene so the revolutionary scene reference function in Ventuz which allows loading every desired scene dynamically only when needed was used.

British Telecom Energy Realtime Ventuz Presentation

British Telecom Energy Realtime Ventuz Presentation

The technical setup was quite an impressive one as we run the scenes from seven different workstations using a virtual network to control them.
The signal for 21 plasma screens was distributed by a Matrox Triple Head 2 GO resolution expander each one controlling three screens generating an overall resolution of 3840x1024 pixels. Because of its unique concept the BT-booth became a real eye-catcher and managed to stand out in the crowd at the CeBIT 2008.


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