Porsche´s approach to sustainability came to its climax with the new Porsche Panamera S Hybrid. The new one in the Panamera range was introduced to the international media in the picturesque scenery of Berchtesgaden from 09.-19.05. May 2011. For this event we created a concept for an interactive presentation that took up design elements such as the rear of the car and implemented them into the screen set-up. The stylish construction was at the same time used to project the interactive navigation elements onto them. The speakers were able to steer their navigation only through gestures. The designs that took up green elements to resemble the ecological aspect found outstanding feedback both, by Porsche and the media.
