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JUN/12 2008 sma @ intersolar 2008 client: sma The "SMA-Media-Wall" we created based on realtime technology is a fully interactive product showcase in eight different languages. The market for solar technology is expanding rapidly. The Inter Solar, Europe’s biggest international trade show for the industry has found a new home. Do to the immense success it had to leave its former location in Freiburg and now has settled right outside our front door here in Munich. Tens of thousands of visitors from all parts of the world came to see the latest in solar technology. SMA Solar Technology is one of the major global players in the market and leading in its field. To suit the needs of a fast growing international list of partners and clients the marketing team of SMA came up with the idea to offer their interactive product showcase in eight languages. The four plasma screen were used as one single output media. The Ventuz presentation contained over 60 products. Each of the products offered a variety of Detail which altogether were accessible in German, English, French, Italian, Spanish, Greek, Chinese and Korean. One of the major challenges was to integrate the different character sets and cope with the different formatting. To offer the SMA Team a smooth way of changing the text in real time we developed a windows application that guaranteed quick and easy content editing and formatting. All text content was stored in XML files so they can be used and shared for further project. For all of us this was quiet an amazing project, for we had never before used East Asian language in any of our projects before.
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